Food Truck Nation

What once began as a novelty, has turned into an enjoyable and vibey event that takes place every last Tuesday of the month in Gqeberha. Yes, we are talking about Trucker Tuesday, where people can enjoy live music, excellent food, and overall, great company.

In today’s blog, we chat with the pioneer behind this event, Grant Foong, and how his involvement in the food truck industry came to be, as well as some other popular Food Trucks that participate in Trucker Tuesday.

Getting To Know Grant Foong

1. How did you get started in the food truck business? What inspired you to start your own food truck?

Nina and I owned a suburban Asian deli/coffee shop for 8 years. We have always enjoyed the energy and vibe of festivals and the occasional school fetes we participated in. In 2015 we decided to explore the world of farmers markets and mobile catering. We packed a wok, burner, and a crate of Asian condiments into a Venter trailer and graciously accepted the invitation to trade at the weekly Lady Slipper Farmers Market. This was the start of an incredible journey. Soon we were booked to do weddings on rooftops, citrus farms, and venues we had only read about. Corporate gigs popped up and we never turned down a house party. But the weather was always a factor. A gazebo was our only protection against the elements. While we were working at the St Georges Cricket Stadium, we noticed a few vendors trading out food trailers (a novelty at the time). We were fortunate that one was available to hire. This changed our operation completely. We were able to work completely off the grid and in places never considered. Our daughter Tayla designed the branding for the trailer. We developed a menu that showcased our Asian style of cooking and introduced the public to Dim sum (essentially Asian finger food). We lived the brand and fortunately, the public started to embrace it.

2. Can you share some insights into the challenges and advantages of running a food truck?

The huge advantage is that you can take your offering to a market where large numbers gather. The overheads are relatively low, compared to a brick-and-mortar store. Each market has its following, so you quickly learn to adapt, or you die. There are currently numerous markets and festivals running year-round. It can be a lucrative business if you select your events carefully. The more you work, the more work you will get is a simple philosophy. Each event has its challenges. You will need to adapt and react quickly.

3. Tell us about the inspiration behind Trucker Tuesday

We started Trucker Tuesday in 2017 in Chicky’s Yard with 6 food trucks and a playlist. We were looking to activate a time of the month when there was little or nothing happening, and the trucks were standing idle. It has steadily grown in stature and now has a loyal following. We moved the event to the Gallery on Produce in 2021. We now have a minimum of 12 owner-operated trucks, each showcasing their menus. Trucker Tuesday also offers the opportunity for local musicians to perform. The evening is open from 5 to 9 pm on the last Tuesday of the month. Entrance is free and it is family-friendly.

4. What is the most popular dish on your menu, and why do you think it is so well-loved by your customers?

Our signature dish is the Veldbox. It consists of Tempura chicken nuggets on Chow Mein, blessed with Nina’s homemade sweet and sour sauce. It is authentic Asian street food, perfect for the markets or to enjoy at home.

5. Can you share any interesting or memorable stories from your time operating the food truck? 

We hosted an event at a resort called Mangolds Pool. It has a huge tidal pool. We constructed a DJ stand in the form of a lifeguard tower. This was placed next to the tidal pool. We had not planned for the spring tide. In no time, the DJ had waves all around him, but the show carried on.

6. How do you stay connected with your customer base and gather feedback to improve your offerings?

I always work on the Foong’s truck, so am constantly engaged with our fans. We have the usual Facebook and Instagram accounts (foongspe). We also have a WhatsApp broadcast group and use this for tactical communication.

7. What advice would you give to someone considering starting their own food truck business?

Develop a menu which showcases your brand. Make it personal. Test it on your family, then take it to different events. The public will vote with their feet. Also, expect good and bad days. If you can make it work on a bad day, it is going to be okay.

8. Being on your feet all day, what do you look for in footwear? What are some qualities needed to get you going while trading? 

A good comfortable pair is a given. Waterproof footwear is ideal, as we often set up in early morning dew, however not compulsory. A good grip is important as the floor of the food truck may get slippery during service. And it must look good because you are constantly in the public eye.

9. Have you had a chance to wear your Cat Footwear and Apparel? How do you like them?

I received my Hex + mid at the last Trucker Tuesday, and I am really happy with them!

10. With each pair of shoes, Cat Footwear is powering our Earthmovers with the strength of machines – can you comment on this and what it means to you and the industry you are in?

The mobile food industry is definitely on the rise. Customers are supporting those that offer quality, variety, and value. Mostly, they are proud to support locals.

Grant Foong also put us in touch with two other popular food truckers, who also shared their experiences in the industry.
Other Popular Truckers

1. What inspired you to get involved in the food truck business?

“The passion for food and people,” – says Thinus from The G’s & Lincoln.

2. What do you find most challenging about this industry?

“The most challenging part about owning a food truck, especially when you live in PE, is the unpredictable weather. Consequently, many events that you could otherwise attend get cancelled due to the uncontrollable nature of the weather. This is understandable, as nobody has control over it, but it poses a significant challenge for the truckers," - says Gift from Gourmet Food Girl.

3. What do you love most about this industry?

“What l love the most about our industry is that you make friends with almost everyone around you to grow awareness for your food truck. Also, you will never be lazy when you own a food truck because you must work hard to earn a living,” – says Gift from Gourmet Food Girl.

“My customers. I still remember my first cup of coffee served and the first meal I made,” – says Thinus from The G’s & Lincoln.

Trucker Tuesday has experienced significant growth since Grant Foong introduced it to Gqeberha in 2015. Now, it fosters a vibrant atmosphere where the community can enjoy live music, delicious food, and great company. Innovative ideas like this play an active role in encouraging communities to support local vendors and experience the talents of local artists.

As you may have noticed, Cat Footwear stands out as the ideal choice for individuals in a wide variety of industries. Whether you spend your day on your feet, work with heavy tools, sit in an office, or meticulously prepare delicious cuisine in a food truck – Cat Footwear will never let you down.